How We Increased Organic Traffic of Star Registry Online Shop By 1,893% In 12 Months
A comprehensive SEO strategy transformed cosmonova.org from 83 monthly visitors to 1,655 — earning 2,351 TOP-10 keyword rankings across global markets.
Star Registry Worldwide
Cosmonova is an international star registry e-commerce store that allows customers to name and register stars as personalized gifts. Operating through cosmonova.org, the business serves customers worldwide in English, offering star-naming certificates, star maps, and other celestial gift products.
Despite having a quality product and a 3-year-old domain, Cosmonova struggled with organic visibility. With only 83 monthly organic visitors and 46 keywords in the TOP-10, the website was virtually invisible in search results for its core commercial terms — leaving significant revenue on the table in a growing gifting market.
Project Details
Key Performance Metrics
Client Said
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The Challenge
When Cosmonova approached JettSEO, the star registry e-commerce store was struggling to compete in organic search despite offering a unique and high-quality product. The global star-naming market is dominated by a handful of established players who have built significant domain authority over many years.
Cosmonova needed a comprehensive SEO strategy that would address both the technical foundation and the content gap — while building enough topical authority to challenge the established competition across global markets.
Key Obstacles
- Low organic visibility: Only 83 monthly visitors from organic search, with the website buried on page 2u20137 for most target keywords.
- Strong established competitors: Dominant star registry brands occupied the top positions across all primary keywords in US, UK, and global markets.
- Technical SEO issues: Duplicate URLs, unoptimized page structure, missing structured data, and slow page load times were suppressing crawl efficiency and indexation.
- Thin content: Product pages and category pages lacked the depth and semantic richness needed to rank for competitive commercial terms.
- No international SEO strategy: The site had no structured approach to targeting multiple English-speaking markets despite worldwide shipping.
Our Strategy & Approach
We designed a 12-month SEO roadmap for Cosmonova that combined aggressive technical fixes in the first 3 months with sustained content and authority building throughout the campaign.
Technical Foundation (Months 1–3)
We resolved critical SSL and redirect issues, eliminated URL duplicates, optimized site structure, fixed crawl errors, and implemented comprehensive structured data markup across all product pages.
On-Page & Content Optimization (Months 2–6)
We rebuilt product page content with SEO-optimized copy, added semantic depth to category pages, created targeted landing pages for high-intent keywords, and optimized title tags, meta descriptions, and internal linking.
Page Speed & UX (Months 3–5)
We improved Core Web Vitals scores across all pages, optimized images, implemented lazy loading, reduced server response time, and ensured full mobile responsiveness for conversion rate support.
Authority & Continuous Optimization (Months 4–12)
We built high-quality backlinks through outreach and digital PR, published informational content to build topical authority, and continuously monitored rankings to adjust strategy based on data.
Google Analytics Organic Search
Before & After Comparison
| Metric | Before | After | Change |
|---|---|---|---|
| Organic Visitors / Month | 83 | 1,655 | +1,893% |
| Keywords in TOP-100 | 330 | 4,855 | +1,372% |
| Keywords in TOP-10 | 46 | 2,351 | +5,011% |
Keyword Position Improvements
| Keyword | Before | After | Change |
|---|---|---|---|
| buy a star | #22 | #2 | +20 |
| star registration | #65 | #5 | +60 |
| adopt a star | #6 | #2 | +4 |
| register a star | #25 | #2 | +23 |
| name a star | #32 | #3 | +29 |
...and many other keywords
Executed Works
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