Case Study — Cosmonova

How We Increased Organic Traffic of Star Registry Online Shop By 1,893% In 12 Months

A data-driven SEO strategy transformed cosmonova.org from 83 monthly organic visitors to 1,655 — earning 2,351 TOP-10 keyword rankings across global markets.

+1,893% Organic Traffic
2,351 TOP-10 Keywords
12 Months
Project Overview

About Cosmonova

Cosmonova is an international star registry e-commerce store that allows customers to name and register stars as personalized gifts. Operating through cosmonova.org, the business serves customers worldwide in English, offering star-naming certificates, star maps, and other celestial gift products. Despite having a quality product and a 3-year-old domain, Cosmonova struggled with organic visibility. With only 83 monthly organic visitors and 46 keywords in the TOP-10, the website was virtually invisible in search results for its core commercial terms — leaving significant revenue on the table in a growing gifting market. Website Screenshot — cosmonova.org
Project Overview

Project Details

Website
cosmonova.org
Type
E-commerce
Industry
Retail
Niche
Star Registry
Language
American English
Domain Age
3 Years
Region
Worldwide
Promotion Period
12 Months
Results at a Glance

Key Performance Metrics

+1,893%
Traffic From Organic Search
2,351
Keywords in TOP-10
+1,572
Increase in Visits Per Month
Feedback

Client Said

C
Client Name
Founder & CEO, Cosmonova
Client Said

JettSEO transformed our online visibility completely. Within 12 months we went from being invisible in search results to ranking on page one for our most important keywords. The structured approach and transparent reporting gave us confidence throughout the entire campaign.

Background

The Challenge

When Cosmonova approached JettSEO, the star registry e-commerce store was struggling to compete in organic search despite offering a unique and high-quality product. The global star-naming market is dominated by a handful of established players who have built significant domain authority over many years. Cosmonova needed a comprehensive SEO strategy that would address both the technical foundation and the content gap — while building enough topical authority to challenge the established competition across global markets.

Key Obstacles

  • Low organic visibility: Only 83 monthly visitors from organic search, with the website buried on page 2-7 for most target keywords.
  • Strong established competitors: Dominant star registry brands occupied the top positions across all primary keywords in US, UK, and global markets.
  • Technical SEO issues: Duplicate URLs, unoptimized page structure, missing structured data, and slow page load times were suppressing crawl efficiency and indexation.
  • Thin content: Product pages and category pages lacked the depth and semantic richness needed to rank for competitive commercial terms.
  • No international SEO strategy: The site had no structured approach to targeting multiple English-speaking markets despite worldwide shipping.
Methodology

Our Strategy & Approach

We designed a 12-month SEO roadmap for Cosmonova that combined aggressive technical fixes in the first 3 months with sustained content and authority building throughout the campaign.
01

Technical Foundation (Months 1-3)

We resolved critical SSL and redirect issues, eliminated URL duplicates, optimized site structure, fixed crawl errors, and implemented comprehensive structured data markup across all product pages.

02

On-Page & Content Optimization (Months 2-6)

We rebuilt product page content with SEO-optimized copy, added semantic depth to category pages, created targeted landing pages for high-intent keywords, and optimized title tags, meta descriptions, and internal linking.

03

Page Speed & UX (Months 3-5)

We improved Core Web Vitals scores across all pages, optimized images, implemented lazy loading, reduced server response time, and ensured full mobile responsiveness for conversion rate support.

04

Authority & Continuous Optimization (Months 4-12)

We built high-quality backlinks through outreach and digital PR, published informational content to build topical authority, and continuously monitored rankings to adjust strategy based on data.

SEO Promotion Results

Google Analytics Organic Search

Organic Search Performance 12 Months Campaign
Total Visitors
1,655/mo
+1,893% from 83
Top 10 Keywords
2,351
+2,305 from 46
Top 100 Keywords
4,855
+4,525 from 330
55,176 115,175 175,172 235,170 355,162 475,148 595,115 715,60 760,30
Organic Visitors — Google Analytics
Google Analytics — Organic Traffic Overview
Progress

Before & After Comparison

Metric Before After Change
Organic Visitors / Month 83 1,655 +1,893%
Keywords in TOP-10 46 2,351 +5,011%
Keywords in TOP-100 330 4,855 +1,371%
Average Position (Target KWs) 42.3 8.7 +33.6 positions
Pages Indexed 89 312 +251%
Month-by-Month

Traffic Growth Timeline

Month M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12
Organic Visitors 83 97 128 186 295 412 578 745 962 1180 1410 1655
TOP-10 KWs 46 58 95 182 380 620 890 1150 1520 1830 2090 2351
TOP-100 KWs 330 410 620 980 1450 2010 2580 3100 3650 4100 4480 4855
Google Search Console — Performance Report
Rankings

Keyword Position Improvements

Keyword Search Volume Before After Change
buy a star 18,100 #22 #2 +20
star registration 6,600 #65 #5 +60
adopt a star 4,400 #6 #2 +4
register a star 3,600 #25 #2 +23
name a star 33,100 #32 #3 +29

...and 2,346 more keywords in TOP-10

What We Did

Executed Works

SSL & Redirects Fixes
Fix URL Duplicates & Structure Optimization
Indexation Improvements
Website Security & Health Improvements
Page Speed Optimization
Mobile-friendly Optimization
On-Page Optimization
Structured Data Optimization
Content Optimization
Internal Linking Architecture
Backlink Outreach & Digital PR
Conversion Rate Optimization
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