Case Study

How We Increased Organic Traffic of a Lashing Straps Online Shop By 764% In 6 Months

A Dutch e-commerce store selling lashing straps went from 203 to 1,754 monthly organic visitors through strategic technical SEO and content optimization.

Project Details

Website
www.metaltis.nl
Type
E-commerce
Industry
Retail
Niche
Lashing Straps Online Shop
Language
Dutch
Domain Age
8 Years
Region
Netherlands
Promotion Period
6 Months

Key Results Achieved

Measurable organic growth delivered within a 6-month engagement period.

+764%
Traffic from Organic Search
169
Keywords in Top 10
+1,551
Increase in Monthly Visits

Before & After

A direct comparison of key organic performance metrics at the start and end of the engagement.

Metric Before After Change
Monthly Organic Visitors 203 1,754 +764%
Top 10 Keywords 13 169 +1,200%
Top 100 Keywords 311

Google Analytics Organic Search

Organic Search Performance 6-Month Campaign
Total Visitors
1,754/mo
+764% from 203
Top 10 Keywords
169
+156 from 13
Top 100 Keywords
311
+311 new rankings
1.8K 1.3K 900 450 0 ORGANIC TRAFFIC +764% Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Keyword Ranking Improvements

Selected Dutch keyword positions before and after our SEO campaign.

Keyword Before After Change
spanbanden 55 1 +54 positions
sjorbanden 49 2 +47 positions
spanbanden kopen 58 6 +52 positions
sjorband 28 2 +26 positions
spanbanden 50mm 62 3 +59 positions
spanbanden bestellen 24 3 +21 positions

Executed Works

A comprehensive SEO strategy covering technical foundations, on-page optimization, and content improvements.

SSL & Redirects Fixes
Fix URL Duplicates & Structure Optimization
Indexation Improvements
Website Security & Health Improvements
Page Speed Optimization
Mobile-Friendly Optimization
On-Page Optimization
Structured Data Optimization
Content Optimization

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